Rapala SSR9 Shallow Shad Wrap, 3.5 inches (9 cm), 0.4 oz (12 g) Refined and Rapala SSR9 Shallow Shad Wrap

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Rapala: A Legacy of Fishing Excellence since 1936

Rapala has been a trusted name in the world of fishing since its inception in 1936. Today, Rapala's lures, knives, tools, and accessories are sought after by anglers across more than 140 countries worldwide. The brand's remarkable reputation stems from a long list of world record catches, the expertise of our Pro Anglers, and an unwavering commitment to quality.

Each Rapala lure is meticulously hand-tuned to ensure the iconic Rapala swimming action that draws in even the biggest fish. The lures' balsa wood construction, combined with incredible finishes, make them irresistible to the most elusive catches.

Shallow Running Lip Design: A Proven Performer The Rapala lures feature a shallow running lip design, which creates the classic "wounded-minnow" wobble that big fish find impossible to resist. These legendary lures are built to withstand even the toughest fights, thanks to their hard-diving lips and sharp treble hooks.

The Shallow Shad Rap: Mastering Skinny Water The Shallow Shad Rap is the perfect choice for fishing in shallow water, where it excels at attracting and enticing fish. Its versatile design allows it to perform exceptionally well in a variety of fishing conditions, making it a favorite among anglers worldwide.

A History of Unwavering Dedication to Quality Rapala's commitment to quality is at the heart of everything the company does. From the initial design to the final product, each Rapala lure undergoes meticulous attention to detail, ensuring that it meets the brand's rigorous standards. This dedication to quality has earned Rapala a reputation for producing some of the most reliable and effective fishing lures on the market.

Trusted by Anglers Around the World The trust that fishermen worldwide place in Rapala is a testament to the brand's enduring legacy of excellence. Whether you're an experienced angler or just starting out, Rapala's products are designed to help you land the catch of a lifetime, every time you cast your line.

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